Get Ready for Generation Y

They were born between 1981 and 1991 and there are 3 million of them, most of whom will vote in the next federal election. When they were 18 the dot.com boom had just peaked. They were the first generation to have their own mobile phones (usually bailed out from thousand dollar debts by their parents) and in turn their parents depended on them to make all the technology work at home. Their thumbs are a critical appendage for SMS texting, X Boxing - skills learned during their youth on tech games. They are relaxed and optimistic about life despite September 11,2001 - which they may have been desensitised to by violent computer games and movies. They have few hang-ups about male and female roles, have their strongest bonds in tribal friendships and are feeling their way towards a life philosophy different to their parents generation.

A book released this week by Dr Rebecca Huntley titled 'The World According to Y' gives some real life insights into what makes Generation Y tick and what makes then different to Generation X. See the summary in Resources at http://www.findem.com.au/resources/displayResourcesArticle.php?id=103

FinDem is currently developing a new Factsheet on Generations. The segments we are focusing on are summarised in a new Lists item added to Resources at: http://www.findem.com.au/resources/displayResourcesArticle.php?id=102

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